China-based Great Wall Motor is planning to launch more new models in the Brunei car market this year, according to Qiu Aiping, manager, International Sales.

The Chinese automaker's dealer in Brunei is selling pickups and SUVs in the small market, and it hopes to launch Florid in the Southeast Asian country by the middle of this year.

The main selling point of Great Wall Motor vehicles is their high performance-to-price ratio. The Hover series equipped with Mitsubishi engines and are less expensive compared to other brands.

According to a media report, the automaker's dealer plans to organize a promotional period where the vehicles may be sold at even more attractive prices and maybe lucky draws for every car purchase in order to increase the sales volume in Brunei.

There are reports that smaller entry-level vehicles will enter the Brunei market by end of March, with prices ranging from about US$ 15,000 to US$ 17,000. But Qiu refused to confirm the news. She also did not want to reveal the company's sales volume in Brunei, only saying the number was small.

Great Wall Motor entered the Brunei market in 2006.