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Mitsubishi Motors to invest PHP 7 billion in Philippines HEV production
insiderph.com, 29 June '26Headlines 29 June '26
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Mitsubishi Motors is reinforcing its commitment to the Philippines' automotive industry through planned investments in hybrid vehicle production and expanded collaboration with government agencies.
The company, which has operated in the country since 1963, recently reaffirmed this commitment during separate meetings involving Mitsubishi Motors Philippines Corporation (MMPC) President and CEO Ritsu Imaeda, Bureau of Customs (BOC) Port of Batangas District Collector Carmelita Talusan, and Department of Trade and Industry-Board of Investments (DTI-BOI) Executive Director Corazon Halili-Dichosa.
The discussions focused on trade facilitation, manufacturing, and industrial development. They also covered MMPC's relationship with the Port of Batangas, a key entry point for imported vehicles and automotive components. As one of the Philippines' major vehicle importers, the company stated that close coordination with customs authorities supports logistics and supply chain operations.
Meanwhile, discussions with the DTI-BOI focused on MMPC's alignment with government initiatives aimed at strengthening the domestic automotive manufacturing sector and supporting industrial development.
The company also reiterated its support for the government's vehicle electrification programmes, noting that plans are underway for the local production of hybrid electric vehicles (HEVs). The initiative forms part of MMPC's strategy to expand its manufacturing activities in the country while supporting the transition towards lower-emission mobility solutions.
In April 2026, Mitsubishi Motors Chairman and Chief Executive Officer Takao Kato expressed the company's intention to participate in the government's Electric Vehicle Incentive Strategy (EVIS) Programme during discussions with President Ferdinand R. Marcos Jr.
The announcement highlighted the Philippines' role in Mitsubishi Motors' future plans and the company's alignment with government objectives related to vehicle electrification and automotive industry development. The company has planned an initial investment of approximately PHP 7 billion (US$ 114.3 million) to prepare for the local production of hybrid electric vehicles, with manufacturing targeted to commence by 2028. The project is intended to support the local production of hybrid electric vehicles and expand manufacturing activities in the country.
MMPC operates a 23-hectare manufacturing facility in Sta. Rosa, Laguna, with an annual production capacity of 50,000 vehicles. The plant currently assembles the Mirage, Mirage G4, and L300 for the local market.
The planned production of hybrid electric vehicles will expand MMPC's manufacturing operations in the country. The company has produced vehicles locally for several decades. Mitsubishi Motors stated that its vehicles are supported by its quality, durability, safety, and aftersales service standards and have been sold across multiple generations of customers. The next phase of MMPC's manufacturing operations is expected to create hundreds of direct jobs while generating opportunities throughout the automotive value chain. The project is also expected to support technology transfer, workforce upskilling, supplier development, and manufacturing-sector growth.
As hybrid vehicle technologies are introduced into local production, engineers, technicians, and manufacturing professionals are expected to gain experience in these technologies.
"The planned local production of hybrid electric vehicles represents not only an investment in technology, but also an investment in Filipino talent, Philippine industry, and the future competitiveness of the country," Imaeda said.
The focus on hybrid electric vehicles reflects Mitsubishi Motors' approach to electrification. While charging infrastructure continues to expand across the Philippines, hybrid electric vehicles can reduce fuel consumption and emissions without requiring external charging infrastructure. This year, Mitsubishi Motors also introduced the Outlander plug-in hybrid electric vehicle (PHEV) to the Philippine market. Currently offered as a completely built-up unit, the vehicle forms part of the company's electrified vehicle portfolio in the country.
Beyond investments in products and manufacturing, the company continues to work with government agencies, industry partners, educational institutions, and local communities on programmes related to automotive sector development, skills development, and industrial growth.
MMPC is one of the automotive manufacturers operating in the Philippines. Through local manufacturing operations, supplier and dealer networks, workforce development initiatives, and investments, the company has participated in the development of the country's automotive sector. The company stated that it is the country's longest-operating automotive manufacturer and currently holds the second-largest share of the Philippine automotive market.
"Constructive engagement with government stakeholders remains important as MMPC continues to contribute to the growth of the Philippine automotive industry, we value the opportunity to exchange insights with our partners in government and to explore ways of supporting shared economic and industrial objectives," Imaeda said.
Reflecting on the company's role in the country, Imaeda stated: "For more than 60 years, Mitsubishi Motors has grown alongside the Philippines. The company's commitment extends beyond manufacturing vehicles. It is committed to creating opportunities, developing people, and contributing to the country's long-term progress."
As the automotive sector continues to evolve, Mitsubishi Motors plans to expand its activities in areas including electrification and local manufacturing in the Philippines.
"We believe the country's best years are still ahead, and we are honoured to be part of that journey. As the Philippines continues to pursue new opportunities for growth and development, Mitsubishi Motors remains committed to being a trusted partner in that progress, delivering reliable products, dependable services, and meaningful contributions that create lasting value for customers and communities. For MMPC, building vehicles has always been about helping to move people, industries, and the nation forward," Imaeda said.
The company, which has operated in the country since 1963, recently reaffirmed this commitment during separate meetings involving Mitsubishi Motors Philippines Corporation (MMPC) President and CEO Ritsu Imaeda, Bureau of Customs (BOC) Port of Batangas District Collector Carmelita Talusan, and Department of Trade and Industry-Board of Investments (DTI-BOI) Executive Director Corazon Halili-Dichosa.
The discussions focused on trade facilitation, manufacturing, and industrial development. They also covered MMPC's relationship with the Port of Batangas, a key entry point for imported vehicles and automotive components. As one of the Philippines' major vehicle importers, the company stated that close coordination with customs authorities supports logistics and supply chain operations.
Meanwhile, discussions with the DTI-BOI focused on MMPC's alignment with government initiatives aimed at strengthening the domestic automotive manufacturing sector and supporting industrial development.
The company also reiterated its support for the government's vehicle electrification programmes, noting that plans are underway for the local production of hybrid electric vehicles (HEVs). The initiative forms part of MMPC's strategy to expand its manufacturing activities in the country while supporting the transition towards lower-emission mobility solutions.
In April 2026, Mitsubishi Motors Chairman and Chief Executive Officer Takao Kato expressed the company's intention to participate in the government's Electric Vehicle Incentive Strategy (EVIS) Programme during discussions with President Ferdinand R. Marcos Jr.
The announcement highlighted the Philippines' role in Mitsubishi Motors' future plans and the company's alignment with government objectives related to vehicle electrification and automotive industry development. The company has planned an initial investment of approximately PHP 7 billion (US$ 114.3 million) to prepare for the local production of hybrid electric vehicles, with manufacturing targeted to commence by 2028. The project is intended to support the local production of hybrid electric vehicles and expand manufacturing activities in the country.
MMPC operates a 23-hectare manufacturing facility in Sta. Rosa, Laguna, with an annual production capacity of 50,000 vehicles. The plant currently assembles the Mirage, Mirage G4, and L300 for the local market.
The planned production of hybrid electric vehicles will expand MMPC's manufacturing operations in the country. The company has produced vehicles locally for several decades. Mitsubishi Motors stated that its vehicles are supported by its quality, durability, safety, and aftersales service standards and have been sold across multiple generations of customers. The next phase of MMPC's manufacturing operations is expected to create hundreds of direct jobs while generating opportunities throughout the automotive value chain. The project is also expected to support technology transfer, workforce upskilling, supplier development, and manufacturing-sector growth.
As hybrid vehicle technologies are introduced into local production, engineers, technicians, and manufacturing professionals are expected to gain experience in these technologies.
"The planned local production of hybrid electric vehicles represents not only an investment in technology, but also an investment in Filipino talent, Philippine industry, and the future competitiveness of the country," Imaeda said.
The focus on hybrid electric vehicles reflects Mitsubishi Motors' approach to electrification. While charging infrastructure continues to expand across the Philippines, hybrid electric vehicles can reduce fuel consumption and emissions without requiring external charging infrastructure. This year, Mitsubishi Motors also introduced the Outlander plug-in hybrid electric vehicle (PHEV) to the Philippine market. Currently offered as a completely built-up unit, the vehicle forms part of the company's electrified vehicle portfolio in the country.
Beyond investments in products and manufacturing, the company continues to work with government agencies, industry partners, educational institutions, and local communities on programmes related to automotive sector development, skills development, and industrial growth.
MMPC is one of the automotive manufacturers operating in the Philippines. Through local manufacturing operations, supplier and dealer networks, workforce development initiatives, and investments, the company has participated in the development of the country's automotive sector. The company stated that it is the country's longest-operating automotive manufacturer and currently holds the second-largest share of the Philippine automotive market.
"Constructive engagement with government stakeholders remains important as MMPC continues to contribute to the growth of the Philippine automotive industry, we value the opportunity to exchange insights with our partners in government and to explore ways of supporting shared economic and industrial objectives," Imaeda said.
Reflecting on the company's role in the country, Imaeda stated: "For more than 60 years, Mitsubishi Motors has grown alongside the Philippines. The company's commitment extends beyond manufacturing vehicles. It is committed to creating opportunities, developing people, and contributing to the country's long-term progress."
As the automotive sector continues to evolve, Mitsubishi Motors plans to expand its activities in areas including electrification and local manufacturing in the Philippines.
"We believe the country's best years are still ahead, and we are honoured to be part of that journey. As the Philippines continues to pursue new opportunities for growth and development, Mitsubishi Motors remains committed to being a trusted partner in that progress, delivering reliable products, dependable services, and meaningful contributions that create lasting value for customers and communities. For MMPC, building vehicles has always been about helping to move people, industries, and the nation forward," Imaeda said.
