After focusing on the assembly and distribution of international automotive brands, Thaco plans to enter the passenger car (private vehicle) segment with its own marque in 2027.

In Message No. 21, issued at the beginning of 2026, Mr Tran Ba Duong, Chairman of the Board of Cong ty co phan Tap doan Truong Hai (Thaco), announced plans to develop vehicle models under the group's own brand.

Prior to launching its passenger cars, the company will introduce a Thaco-branded minibus in June 2026. The minibus is intended to support preparations for establishing a passenger car production line in 2027.

Thaco has not disclosed details regarding the specific segments targeted for its upcoming passenger cars. Based on current market conditions, the company may focus on high-riding models, which account for a significant share of the market.

The new models are expected to utilise the company's existing infrastructure at the Chu Lai Automotive Mechanical Industrial Park, as well as the localisation system developed during the assembly of vehicles for Mazda, Kia and Peugeot.

Thaco's passenger car brand in 2027 may include additional powertrain options alongside internal combustion engines. This would be consistent with the group's stated development plans in its recent reports.

If implemented as planned, Vietnam's market could have a second domestic passenger car brand alongside VinFast.

According to the business plan shared by Mr Tran Ba Duong, Thaco Auto targets automotive segment revenue of approximately VND 72 trillion (US$ 2.750 million) in 2027, compared with the VND 65.5 trillion target set for 2026.