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New brands set to enter Indian passenger vehicle, EV market
cartoq.com, 28 July '26Headlines 28 July '26
- Toyota CBU exports rise 10.7% in H1 2026, driven by hybrid demand
- Lepas launches all-new L6 EV
- Omoda launches all-new O4 EV
- EV incentive delay clouds market outlook in second half of 2026
- LTMP refresh draws public input on car access, micromobility
- Green tax, concessional tariffs reshape vehicle imports in Sri Lanka
India's passenger vehicle market is expected to see the entry of several new automotive brands over the coming years, with both domestic and international manufacturers preparing to introduce a mix of internal combustion engine (ICE), hybrid, plug-in hybrid (PHEV) and battery electric vehicles (BEVs).
Among the brands expected to enter the market are JSW Motors, Genesis, Leapmotor and Slate Auto, each targeting different segments with distinct product strategies.
To debut as a standalone Indian automotive brand
JSW Motors will become the standalone automotive arm of the JSW Group and will operate independently of JSW MG Motor India, despite the group's existing partnership with MG Motor. The new company will have its own product strategy, manufacturing operations and retail network.
The brand is expected to be formally launched around Diwali 2026, with its first model likely to be introduced in late 2026 or early 2027, depending on production readiness and homologation.
Company plans to launch 15 products over the next four years. To support its product rollout, the company has partnered with Chinese automaker Chery, with several initial models expected to be badge-engineered versions before localisation increases. The company is also reportedly developing a dedicated manufacturing facility in Chhatrapati Sambhaji Nagar, Maharashtra. Local production is expected to support competitive pricing, increase localisation and underpin the company's operations in India's passenger vehicle market.
Jetour T2-based SUV expected to lead JSW's India entry
Brands first product is expected to arrive around the festive season and is likely to be based on the Jetour T2. The SUV will be positioned as a lifestyle model featuring a boxy design with upright proportions, squared wheel arches and high ground clearance.
The India-bound version is expected to use Jetour's i-DM plug-in hybrid powertrain, comprising a 1.5-litre turbo-petrol engine paired with two electric motors and a 26.7 kWh LFP battery pack. The system is expected to produce 360 PS and 610 Nm of torque while offering an electric-only driving range of approximately 100 km.
Initially, the SUV is expected to be assembled in India using completely knocked down (CKD) kits before localisation is progressively increased. The first model is expected to position brand in the lifestyle SUV segment while reflecting the company's focus on hybrid, plug-in hybrid and electric vehicles.
Additional products planned by JSW Motors
Brand is also expected to introduce several additional Chery Group products in India. One of these is the Chery iCaur V23, an electric SUV featuring a 15.4-inch touchscreen infotainment system and automatic climate control. The model is expected to offer two battery options of 59.93 kWh and 81.76 kWh, providing claimed driving ranges of 401 km and 510 km respectively.
Another expected launch is the Jaecoo J5 electric mid-size SUV, which will compete with models such as the Hyundai Creta Electric. It is expected to feature a 60.9 kWh battery pack offering a claimed driving range of around 460 km while producing 213 PS and 288 Nm of torque.
The company is also reportedly evaluating the introduction of the Chery Tiggo 8 as a rival to the Mahindra XUV 7XO. The SUV is expected to use a 1.5-litre hybrid petrol powertrain.
In addition, brand is reportedly evaluating the introduction of the Exeed Exlantix ET electric SUV to India. Depending on the variant, battery capacities are expected to range between 66 kWh and 97.6 kWh. Further product plans have not been disclosed.
Genesis confirms India entry for 2027
Hyundai has confirmed that its global luxury brand, Genesis, will enter the Indian market in 2027 as part of broader strategy to launch 26 products by 2030.
The first Genesis model expected for India is the GV80 SUV, whose coupe variant has already been trademarked locally. The GV80 features Genesis crest-shaped grille and twin-line headlamp design. International markets offer multiple powertrain options, including 2.5-litre turbo-petrol, 3.5-litre turbo-petrol and 3.5-litre supercharged engines, although the exact specifications for India have yet to be confirmed. The SUV is expected to be introduced through the CKD route.
Leapmotor prepares Indian expansion
Chinese electric vehicle manufacturer Leapmotor, established in 2015, is also preparing to enter India through its partnership with Stellantis Group, which already operates Jeep and Citroen in the country. The company is expected to introduce multiple electric vehicles across different segments.
The entry-level model is likely to be the T03 electric hatchback, which will compete with the Tata Tiago.ev and MG Comet EV. The T03 is expected to feature a touchscreen infotainment system, an electric sunroof, a minimalist interior, Level 2 Advanced Driver Assistance Systems (ADAS), a 37.3 kWh battery pack and a claimed driving range of approximately 265 km.
Leapmotor is also expected to introduce the C10 mid-size electric SUV, positioned against rivals including the Hyundai Creta Electric and Mahindra BE6. The C10 is expected to use a 69.9 kWh battery pack with a claimed driving range of approximately 420 km.
Another possible launch is the B10 SUV, which is expected to be offered with 56.1 kWh and 67 kWh battery options. The larger battery is expected to deliver a claimed driving range of up to 434 km.
Slate Auto evaluating India entry
American electric vehicle start-up Slate Auto, backed by Jeff Bezos, is also evaluating the Indian market after recently filing a design patent in the country, although its market entry has not yet been officially confirmed. Slate Auto offers a modular vehicle concept that allows buyers to customise vehicles by selecting the features they require.
Its primary product is a modular electric pick-up truck capable of being converted into multiple body styles, including an off-road vehicle and a family SUV, using optional conversion kits. The vehicle is expected to be offered with two battery options delivering claimed driving ranges of 241 km and 382 km respectively. It is also expected to feature a rear-wheel-drive layout powered by a 204 PS electric motor.
Growing competition in India's automotive market
The entry of JSW Motors, Genesis, Leapmotor and potentially Slate Auto is expected to increase competition in India's passenger vehicle market, particularly in the SUV and new-energy vehicle segments.
Company will join established manufacturers, including Tata Motors and Mahindra, in the SUV and electric vehicle segments, alongside Maruti Suzuki, Hyundai, Toyota, Kia, MG and other manufacturers with established dealer networks and brand presence.
The market performance of the new entrants is expected to depend on factors including pricing, localisation, product positioning, dealership expansion and after-sales support, as well as consumer demand for SUVs, hybrid vehicles and electric mobility solutions.
Among the brands expected to enter the market are JSW Motors, Genesis, Leapmotor and Slate Auto, each targeting different segments with distinct product strategies.
To debut as a standalone Indian automotive brand
JSW Motors will become the standalone automotive arm of the JSW Group and will operate independently of JSW MG Motor India, despite the group's existing partnership with MG Motor. The new company will have its own product strategy, manufacturing operations and retail network.
The brand is expected to be formally launched around Diwali 2026, with its first model likely to be introduced in late 2026 or early 2027, depending on production readiness and homologation.
Company plans to launch 15 products over the next four years. To support its product rollout, the company has partnered with Chinese automaker Chery, with several initial models expected to be badge-engineered versions before localisation increases. The company is also reportedly developing a dedicated manufacturing facility in Chhatrapati Sambhaji Nagar, Maharashtra. Local production is expected to support competitive pricing, increase localisation and underpin the company's operations in India's passenger vehicle market.
Jetour T2-based SUV expected to lead JSW's India entry
Brands first product is expected to arrive around the festive season and is likely to be based on the Jetour T2. The SUV will be positioned as a lifestyle model featuring a boxy design with upright proportions, squared wheel arches and high ground clearance.
The India-bound version is expected to use Jetour's i-DM plug-in hybrid powertrain, comprising a 1.5-litre turbo-petrol engine paired with two electric motors and a 26.7 kWh LFP battery pack. The system is expected to produce 360 PS and 610 Nm of torque while offering an electric-only driving range of approximately 100 km.
Initially, the SUV is expected to be assembled in India using completely knocked down (CKD) kits before localisation is progressively increased. The first model is expected to position brand in the lifestyle SUV segment while reflecting the company's focus on hybrid, plug-in hybrid and electric vehicles.
Additional products planned by JSW Motors
Brand is also expected to introduce several additional Chery Group products in India. One of these is the Chery iCaur V23, an electric SUV featuring a 15.4-inch touchscreen infotainment system and automatic climate control. The model is expected to offer two battery options of 59.93 kWh and 81.76 kWh, providing claimed driving ranges of 401 km and 510 km respectively.
Another expected launch is the Jaecoo J5 electric mid-size SUV, which will compete with models such as the Hyundai Creta Electric. It is expected to feature a 60.9 kWh battery pack offering a claimed driving range of around 460 km while producing 213 PS and 288 Nm of torque.
The company is also reportedly evaluating the introduction of the Chery Tiggo 8 as a rival to the Mahindra XUV 7XO. The SUV is expected to use a 1.5-litre hybrid petrol powertrain.
In addition, brand is reportedly evaluating the introduction of the Exeed Exlantix ET electric SUV to India. Depending on the variant, battery capacities are expected to range between 66 kWh and 97.6 kWh. Further product plans have not been disclosed.
Genesis confirms India entry for 2027
Hyundai has confirmed that its global luxury brand, Genesis, will enter the Indian market in 2027 as part of broader strategy to launch 26 products by 2030.
The first Genesis model expected for India is the GV80 SUV, whose coupe variant has already been trademarked locally. The GV80 features Genesis crest-shaped grille and twin-line headlamp design. International markets offer multiple powertrain options, including 2.5-litre turbo-petrol, 3.5-litre turbo-petrol and 3.5-litre supercharged engines, although the exact specifications for India have yet to be confirmed. The SUV is expected to be introduced through the CKD route.
Leapmotor prepares Indian expansion
Chinese electric vehicle manufacturer Leapmotor, established in 2015, is also preparing to enter India through its partnership with Stellantis Group, which already operates Jeep and Citroen in the country. The company is expected to introduce multiple electric vehicles across different segments.
The entry-level model is likely to be the T03 electric hatchback, which will compete with the Tata Tiago.ev and MG Comet EV. The T03 is expected to feature a touchscreen infotainment system, an electric sunroof, a minimalist interior, Level 2 Advanced Driver Assistance Systems (ADAS), a 37.3 kWh battery pack and a claimed driving range of approximately 265 km.
Leapmotor is also expected to introduce the C10 mid-size electric SUV, positioned against rivals including the Hyundai Creta Electric and Mahindra BE6. The C10 is expected to use a 69.9 kWh battery pack with a claimed driving range of approximately 420 km.
Another possible launch is the B10 SUV, which is expected to be offered with 56.1 kWh and 67 kWh battery options. The larger battery is expected to deliver a claimed driving range of up to 434 km.
Slate Auto evaluating India entry
American electric vehicle start-up Slate Auto, backed by Jeff Bezos, is also evaluating the Indian market after recently filing a design patent in the country, although its market entry has not yet been officially confirmed. Slate Auto offers a modular vehicle concept that allows buyers to customise vehicles by selecting the features they require.
Its primary product is a modular electric pick-up truck capable of being converted into multiple body styles, including an off-road vehicle and a family SUV, using optional conversion kits. The vehicle is expected to be offered with two battery options delivering claimed driving ranges of 241 km and 382 km respectively. It is also expected to feature a rear-wheel-drive layout powered by a 204 PS electric motor.
Growing competition in India's automotive market
The entry of JSW Motors, Genesis, Leapmotor and potentially Slate Auto is expected to increase competition in India's passenger vehicle market, particularly in the SUV and new-energy vehicle segments.
Company will join established manufacturers, including Tata Motors and Mahindra, in the SUV and electric vehicle segments, alongside Maruti Suzuki, Hyundai, Toyota, Kia, MG and other manufacturers with established dealer networks and brand presence.
The market performance of the new entrants is expected to depend on factors including pricing, localisation, product positioning, dealership expansion and after-sales support, as well as consumer demand for SUVs, hybrid vehicles and electric mobility solutions.