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Toyota launches locally-assembled Hilux Travo in Cambodia
construction-property.com, 13 July '26Headlines 13 July '26
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Toyota Tsusho Manufacturing Cambodia has officially launched the locally-assembled Hilux Travo in the local market.
The inauguration and launch ceremony took place recently, at the OCIC Wedding & Exhibition Center in Phnom Penh. The event was attended by Deputy Prime Minister and First Vice-Chairman of the Council for the Development of Cambodia (CDC) Sun Chanthol, Japanese Ambassador to Cambodia Ueno Atsushi, and Minister of Industry, Science, Technology and Innovation Hem Vanndy.
The launch also marks a new phase of Toyota's investment in Cambodia, with operations expanding from vehicle sales and distribution into local vehicle manufacturing.
Toyota's 33-year journey in Cambodia
Toyota Cambodia began operations in the Kingdom in 1993, initially serving as a Toyota Authorised Service Station before being recognised as the sole exclusive distributor of Toyota vehicles and spare parts in Cambodia.
According to Shigeru Harada, Chief Executive Officer of the Mobility Division at Toyota Tsusho and Toyota Business Executive, Toyota has expanded its presence in Cambodia over the past 33 years.
"Starting with vehicle sales, the company has grown into after-sales services and related industries. Today, we have advanced further into local manufacturing. This journey represents not merely business expansion, but a shared path of growth together with Cambodia," Harada said.
Toyota Cambodia President Kensuke Tsuchiya noted that the launch of the Hilux Travo coincides with the company's 33rd anniversary in Cambodia.
"Today, we are not just introducing a new vehicle; we are opening a historic chapter in the long-standing journey shared between Toyota, the Hilux, and the Kingdom of Cambodia," Tsuchiya said.
He noted that Cambodia has undergone changes since Toyota's arrival, including developments in infrastructure, urbanisation and economic activity, with Toyota expanding its operations during the same period.
Local assembly and industrial development
The Toyota Tsusho Manufacturing Cambodia (TTMC) facility began operations in 2024 and is part of Toyota's regional manufacturing network.
Minister Hem Vanndy stated that the introduction of the Hilux Travo production line represents more than the launch of a new vehicle model and reflects Toyota's investment in Cambodia. Since commencing production, production capacity increased from approximately 40 vehicles per month in 2024 to around 400 vehicles per month by the end of 2025.
The new Hilux Travo production line is expected to increase output and support market demand. A key feature of Toyota's manufacturing operations in Cambodia is the integration of locally sourced components, which now account for approximately 20% of the vehicle's total component content. Government officials stated that this localisation strategy contributes to industrial development, supports related industries, increases local value addition and contributes to the development of a domestic supplier network.
Deputy Prime Minister Sun Chanthol said the project reflects the development of manufacturing activities in Cambodia and highlights the importance of workforce development.
"The assembly of the new vehicle by Cambodian engineers demonstrates that the Kingdom's human resources are capable of mastering advanced technologies when provided with proper training," he said.
Chanthol added that Toyota's investment extends beyond the establishment of a factory and contributes to industrial development, workforce training and long-term cooperation.
"The project will promote technology transfer, human resource development, job creation and the strengthening of the local supply chain," he further added.
He also highlighted the planned launch of the Toyota Academy, which is expected to support skills development in Cambodia's automotive and mechanical sectors.
Cambodian workforce takes a larger role
Toyota officials highlighted the increasing involvement of Cambodian engineers and technicians in local manufacturing operations. According to Harada, approximately 77% of Toyota Cambodia's workforce has been trained through Technical and Vocational Education and Training (TVET) programmes and now participates in manufacturing activities.
"Through this new Hilux, we aim to deliver a vehicle that will be loved for many years by the people of Cambodia. It is a vehicle created by young and talented Cambodian professionals, for the people of Cambodia," Harada said.
Tsuchiya noted that when the TTMC assembly plant was inaugurated in 2024, around 20 Japanese experts worked alongside Cambodian personnel to establish production systems and implement Toyota's global standards.
However, during the transition to Hilux Travo production, only two to three Japanese specialists were required, with most assembly and model transition processes led by Cambodian engineers and technicians.
"This is not merely a technical milestone; it is a profound indicator of national industrial progress. It demonstrates that Cambodians now possess the expertise to assemble vehicles to Toyota's exacting global standards," Tsuchiya said.
Hilux Travo marks ninth generation of Hilux
The Hilux Travo represents the ninth generation of Toyota's Hilux pickup truck line, which was first introduced globally in 1968. According to Daisuke Hori, Executive Vice President of Toyota Motor Asia, the Hilux is one of Toyota's models within the Innovative International Multi-Purpose Vehicle (IMV) programme and has been sold in global markets for more than five decades.
"For over five decades, Hilux has built an unmatched foundation of trust worldwide. To millions of customers globally and in Asia, Hilux is not merely a pickup truck; it is a partner for business, a partner for families, and a partner for life, the new Hilux Travo delivers Toyota's global quality standards, and its development was shaped by the needs of customers across key markets, including Cambodia, where the Hilux has earned trust over many years," Hori said.
Toyota stated that the new Hilux Travo incorporates updated technology, performance enhancements and comfort improvements.
Design, variants and features
The Hilux Travo features a redesigned exterior and interior intended to improve comfort, technology and usability.
It is available in three variants:
- Travo Rally
- Travo V-Edition
- Travo L-Edition
The pickup is equipped with a powertrain, safety systems and automotive technologies designed for a range of driving conditions and terrains.
Toyota positions the Hilux Travo for both commercial and personal transportation requirements, including agricultural activities, business operations, construction work, engineering projects, non-governmental organisation activities and family transportation.
Toyota stated that the Hilux Travo is intended to serve commercial and personal transportation needs in Cambodia. The company said it will continue expanding its presence in the country through vehicle sales, manufacturing, after-sales services and workforce development initiatives.
The inauguration and launch ceremony took place recently, at the OCIC Wedding & Exhibition Center in Phnom Penh. The event was attended by Deputy Prime Minister and First Vice-Chairman of the Council for the Development of Cambodia (CDC) Sun Chanthol, Japanese Ambassador to Cambodia Ueno Atsushi, and Minister of Industry, Science, Technology and Innovation Hem Vanndy.
The launch also marks a new phase of Toyota's investment in Cambodia, with operations expanding from vehicle sales and distribution into local vehicle manufacturing.
Toyota's 33-year journey in Cambodia
Toyota Cambodia began operations in the Kingdom in 1993, initially serving as a Toyota Authorised Service Station before being recognised as the sole exclusive distributor of Toyota vehicles and spare parts in Cambodia.
According to Shigeru Harada, Chief Executive Officer of the Mobility Division at Toyota Tsusho and Toyota Business Executive, Toyota has expanded its presence in Cambodia over the past 33 years.
"Starting with vehicle sales, the company has grown into after-sales services and related industries. Today, we have advanced further into local manufacturing. This journey represents not merely business expansion, but a shared path of growth together with Cambodia," Harada said.
Toyota Cambodia President Kensuke Tsuchiya noted that the launch of the Hilux Travo coincides with the company's 33rd anniversary in Cambodia.
"Today, we are not just introducing a new vehicle; we are opening a historic chapter in the long-standing journey shared between Toyota, the Hilux, and the Kingdom of Cambodia," Tsuchiya said.
He noted that Cambodia has undergone changes since Toyota's arrival, including developments in infrastructure, urbanisation and economic activity, with Toyota expanding its operations during the same period.
Local assembly and industrial development
The Toyota Tsusho Manufacturing Cambodia (TTMC) facility began operations in 2024 and is part of Toyota's regional manufacturing network.
Minister Hem Vanndy stated that the introduction of the Hilux Travo production line represents more than the launch of a new vehicle model and reflects Toyota's investment in Cambodia. Since commencing production, production capacity increased from approximately 40 vehicles per month in 2024 to around 400 vehicles per month by the end of 2025.
The new Hilux Travo production line is expected to increase output and support market demand. A key feature of Toyota's manufacturing operations in Cambodia is the integration of locally sourced components, which now account for approximately 20% of the vehicle's total component content. Government officials stated that this localisation strategy contributes to industrial development, supports related industries, increases local value addition and contributes to the development of a domestic supplier network.
Deputy Prime Minister Sun Chanthol said the project reflects the development of manufacturing activities in Cambodia and highlights the importance of workforce development.
"The assembly of the new vehicle by Cambodian engineers demonstrates that the Kingdom's human resources are capable of mastering advanced technologies when provided with proper training," he said.
Chanthol added that Toyota's investment extends beyond the establishment of a factory and contributes to industrial development, workforce training and long-term cooperation.
"The project will promote technology transfer, human resource development, job creation and the strengthening of the local supply chain," he further added.
He also highlighted the planned launch of the Toyota Academy, which is expected to support skills development in Cambodia's automotive and mechanical sectors.
Cambodian workforce takes a larger role
Toyota officials highlighted the increasing involvement of Cambodian engineers and technicians in local manufacturing operations. According to Harada, approximately 77% of Toyota Cambodia's workforce has been trained through Technical and Vocational Education and Training (TVET) programmes and now participates in manufacturing activities.
"Through this new Hilux, we aim to deliver a vehicle that will be loved for many years by the people of Cambodia. It is a vehicle created by young and talented Cambodian professionals, for the people of Cambodia," Harada said.
Tsuchiya noted that when the TTMC assembly plant was inaugurated in 2024, around 20 Japanese experts worked alongside Cambodian personnel to establish production systems and implement Toyota's global standards.
However, during the transition to Hilux Travo production, only two to three Japanese specialists were required, with most assembly and model transition processes led by Cambodian engineers and technicians.
"This is not merely a technical milestone; it is a profound indicator of national industrial progress. It demonstrates that Cambodians now possess the expertise to assemble vehicles to Toyota's exacting global standards," Tsuchiya said.
Hilux Travo marks ninth generation of Hilux
The Hilux Travo represents the ninth generation of Toyota's Hilux pickup truck line, which was first introduced globally in 1968. According to Daisuke Hori, Executive Vice President of Toyota Motor Asia, the Hilux is one of Toyota's models within the Innovative International Multi-Purpose Vehicle (IMV) programme and has been sold in global markets for more than five decades.
"For over five decades, Hilux has built an unmatched foundation of trust worldwide. To millions of customers globally and in Asia, Hilux is not merely a pickup truck; it is a partner for business, a partner for families, and a partner for life, the new Hilux Travo delivers Toyota's global quality standards, and its development was shaped by the needs of customers across key markets, including Cambodia, where the Hilux has earned trust over many years," Hori said.
Toyota stated that the new Hilux Travo incorporates updated technology, performance enhancements and comfort improvements.
Design, variants and features
The Hilux Travo features a redesigned exterior and interior intended to improve comfort, technology and usability.
It is available in three variants:
- Travo Rally
- Travo V-Edition
- Travo L-Edition
The pickup is equipped with a powertrain, safety systems and automotive technologies designed for a range of driving conditions and terrains.
Toyota positions the Hilux Travo for both commercial and personal transportation requirements, including agricultural activities, business operations, construction work, engineering projects, non-governmental organisation activities and family transportation.
Toyota stated that the Hilux Travo is intended to serve commercial and personal transportation needs in Cambodia. The company said it will continue expanding its presence in the country through vehicle sales, manufacturing, after-sales services and workforce development initiatives.