Chinese automotive brand iCaur will enter the Philippine market in October 2026 with an initial line-up of two electrified SUVs: the all-electric V23 and the range-extended electric vehicle (REEV) V27.

The brand will be distributed in the country by Omoda Jaecoo Philippines, a subsidiary of Chinese automaker Chery.

Brand is a collaboration between Chery and SmartMi Technology, a core ecosystem supply partner of Xiaomi. The brand is entering the Philippines as the country's electric and electrified vehicle market expands, with its products featuring boxy styling, integrated technology, driving performance and daily usability.

The company has expanded in regional markets, where it has led Southeast Asia's boxy new energy vehicle (NEV) segment for several consecutive months. Its global sales have surpassed 100,000 units.

Brand is targeting younger buyers and those who are young at heart, while also emphasising vehicle personalisation and lifestyle culture.

A key element of design is its boxy, upright styling, represented by the concept "Classic Never Fades". The brand uses clean lines and restrained proportions across its models, with styling influenced by established off-road vehicles.

Technology is another focus for the brand. The company said its approach centres on integrating technology into the vehicle experience, with an emphasis on ease of use and functionality rather than complex displays.

The company also encourages owners to personalise and customise their vehicles according to their preferences through its global owners' group, known as the i-CLUB community.

For the Philippine market, iCaur will initially offer the V23 and V27. The V23 is an all-electric boxy SUV and serves as the brand's global flagship. Its design combines retro-inspired elements with modern electric vehicle technology.

The V27 is an SUV equipped with "Golden REEV" powertrain. The range-extended electric vehicle combines electric motor propulsion with an onboard generator, allowing the generator to provide additional range when charging infrastructure is unavailable.

Local specifications and pricing for the V23 and V27 have not yet been announced. More information on the vehicles, dealership network and official dealer partners is expected closer to the October launch.

Although Omoda Jaecoo Philippines will distribute the brand, brand vehicles will be sold through independent dealerships in the country.

The V23 has already been shown in the region. Earlier in 2026, the model was displayed at the Bangkok International Motor Show with overlanding accessories, showing some of the personalisation and equipment options available for the model.

With its Philippine launch, iCaur will add two electrified SUVs to the country's new energy vehicle market, with the V23 offering a fully electric powertrain and the V27 combining electric propulsion with range-extender technology.