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Dana makes Thailand its ASEAN hub
Bangkok Post, 3 Jul '12

Dana Holding Corporation, a global supplier of automotive parts, is making Thailand its Asean hub as it focuses on growing its business in the region, says Robert Pyle, the president of Dana Asia-Pacific.

"We know Thailand will continue to be a leading production hub in Asia and our customers are continuing to invest in the region," said Mr. Pyle, adding that the company is optimistic about Asia despite the slowdown in China.

The US-based firm produces axles and driveshafts for automakers.

It has 19 manufacturing facilities and four research and development centres located in Asia-Pacific.

Sales last year totalled US$ 7.6 billion, with Asia-Pacific sales contributing 20%.

Michael Diamente, managing director of Dana Spicer (Thailand), said although production was down significantly during last year's floods, full employment was maintained, and now production is back to normal. "Thailand is the 14th largest vehicle producer in the world, and in 2015 it aims to be a top-10 producer. Based on that, we expect to grow to support our customers," he said.

Dana has three assembly facilities in Thailand.

Its customers in Thailand include AutoAlliance Thailand, Ford, Mazda, Nissan, Suzuki and Tata.

Mr. Pyle declined to provide details on investment, but said he expects the company's sales in Asia to grow significantly.

He added that one key area will be innovation, as Dana's customers are focused on green technology to make vehicles more efficient and durable. The company is looking to expand its technical centres in the region.

July 2nd marked the company's 20th anniversary in Thailand. It has been in Asia-Pacific for 50 years.