The Piaggio Group has announced the establishment of a new subsidiary in the Philippines as part of its ongoing expansion across Southeast Asia.

This development provides the Italian manufacturer with a direct presence in one of the region's most significant two-wheeler markets. The Philippines ranks as one of the largest motorcycle markets in Southeast Asia, following Indonesia and Vietnam, and among the largest globally, with most purchases concentrated in the commuter and budget segments.

Piaggio's new subsidiary will oversee the import and sale of Vespa, Piaggio, and Aprilia scooters, as well as Aprilia and Moto Guzzi motorcycles.

It will also manage the local supply of spare parts and accessories. The company has indicated that light commercial vehicles may be introduced in the future, referencing its long-standing Ape range of three-wheeled pick-ups and vans, which are a familiar sight on many Asian roads.

Despite broader global headwinds, the Philippine motorcycle market has demonstrated sustained growth. Average incomes have risen over the past decade, and an increasing number of riders are reportedly shifting towards higher-end and premium models.

The establishment of Piaggio Philippines follows similar initiatives across the Asia-Pacific region, with the company aiming to strengthen its presence in markets traditionally dominated by Japanese and Chinese manufacturers.