Harley-Davidson India sales up with Street 750
Harley-Davidson has hit the sweet spot with its Street 750 that is built in India, accounting for nearly 60% of its April sales in the country within the first month of starting deliveries.
The company, which is present in India through a wholly-owned subsidiary, Harley-Davidson India, launched the Street 750 priced at Rs. 410,000 in February and opened for bookings in March.
According to the Society of Indian Automobile Manufacturers (SIAM) data, the model clocked sales of 210 units in April this year of a total of 361 bikes sold by the company last month.
Harley-Davidson India had sold 146 units in the same month last year.
At present the company sells 13 models, including the Street 750, which is its most affordable model in India and is built at Bawal plant in Haryana, with prices ranging from Rs. 410,000 to 2.9 million.
The company produced a total of 506 units of the Street 750 last month.
As per SIAM data, the company sold a total of 126 bikes in the country in March, which is without the Street 750 model.
Last year, the company announced it will start full-scale 'building' of motorcycles in India from where it will also start exporting to Europe and South-East Asian markets.
Harley-Davidson Motor president and COO Matthew Levatich had however stressed the local 'building' of bikes in India will be restricted to the Street 750 and Street 500 models.
He also stated that local fabrication of fuel tanks and fenders will also commence in India with the two models, scaling up the company's production operations to almost full scale manufacturing from the earlier assembly operations.
Since early 2011, Harley-Davidson has been assembling motorcycles in India at its CKD (completely-knocked-down) assembly unit at Bawal, catering only to the market here.
India, after Brazil, is the second country where Harley-Davidson has CKD assembly operations outside the US.
Harley-Davidson India commenced operations in August 2009 and offers spare parts, accessories and general merchandise, besides its motorcycles.
The company has 13 dealerships across India - New Delhi, Chandigarh, Mumbai, Hyderabad, Bangalore, Chennai, Kochi, Kolkata, Ahmedabad, Indore, Pune, Goa and Jaipur.