Hero MotoCorp has officially launched its operations in the Philippines, making it the 48th country where Hero two-wheelers are sold.

Terrafirma Motors Corporation (TMC), part of the Columbian Group of Companies, will be the exclusive assembler and distributor of Hero MotoCorp products and services in the Philippines.

This partnership, announced in October 2022, finally brings Hero's products to the Southeast Asian market.

Niranjan Gupta, chief executive officer (CEO) of Hero MotoCorp, expressed enthusiasm about this expansion. "The commencement of operations in the Philippines will bolster our overall global presence. Partnering with Terrafirma Motors Corporation (TMC), a distinguished entity within the Columbian Group, we are poised to swiftly establish and expand our presence in this vital market."

Bienvenido Sanvictores Santos, chairman of Terrafirma Motors Corporation, echoed this sentiment. "We are delighted to partner with Hero MotoCorp, one of the leading automotive companies in the world. We are confident that customers in the Philippines will love these motorcycles and scooters."

A state-of-the-art assembly unit and parts warehouse have been established at Terrafirma Motors Corporation in Laguna, Philippines. This facility, spanning over 6,000 square meters, boasts an annual capacity of over 1.5 lakh units.

The new assembly plant will produce some of Hero MotoCorp's popular models, including the Xpulse 200 4V, Hunk 160R 4V (export model similar to the Xtreme 160R 4V we get here in India), and the Xoom scooter. Every Hero two-wheeler comes with a warranty of 2 years or 24,000 kilometres, ensuring peace of mind for customers.