Mahindra & Mahindra announced the launch of the 'New Bolero Maxi Truck', an addition to its 'pick-up' portfolio, priced at Rs. 408,000 (US$ 7,500) (ex-showroom BS3 Karnataka, standard version).

The product, a makeover of Bolero Maxi Truck, is powered by MDI engine, comes with stylish new looks, power steering option and better interiors, senior officials of the SUV manufacturer told reporters here.

Arun Malhotra, Senior Vice President, sales and customer care, automotive division, M&M Ltd, said with its steering option, the new truck would cater to the needs of stand operators and businessmen alike by offering them efficient cargo movement and driving comfort for even the longest trips.

"With a comprehensive portfolio of products we hope to further consolidate our leadership position in the commercial vehicle industry," he said.