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Skoda to roll out new Fabia, Superb variants
Tribune, 24 Nov '11

Having gone against the tide by posting a 50% growth in sales, Skoda Auto India is now working at consolidating its position in all segments of cars. For this the company will launch new variants of its existing best selling models - Fabia and Superb - in the coming year.

The new Fabia will be launched in a new avatar, with looks of an SUV. Its top selling model in the D segment, the Superb, too will be re-launched with a new design, and is likely to hit the market here early next year.

Talking to The Tribune on Wednesday, Thomas Kuehl, member of the board and director, sales & marketing, Skoda Auto India, said even as the car industry in India had hit a flat growth this year, Skoda had posted a 50% jump in its sales between January and October this year. With the launch of Rapid, a new car in the C Segment, the company is looking at finishing this year with a 47% spurt in sales.

"India has become one of the top most markets for Skoda in the world. As against 20,400 units sold by us in the Indian market last year, we'll be closing this year in December by selling 30,000 units", he added.

Kuehl said as the firm brings in more cars in the Indian market, it is also aiming at increased localization of manufacturing. "For Skoda Auto India localization of car manufacturing at our plants in Aurangabad and Poona is 60%. For the Rapid the localization is almost 70%. As the economies of scale grow we're looking at more and more parts being sourced from the Indian automakers," he added.