Toyota Motor Corporation (TMC) announces that its production affiliate in Taiwan, Kuozui Motors (Kuozui), on 16th February marked the start of production and sales of the "Camry Hybrid" in Taiwan.

Production of the Camry Hybrid at Kuozui's Kuanying Plant in Taiwan's Taoyuan County began on February 15, making the plant Toyota's seventh hybrid-vehicle production site outside Japan. Initial annual production is set at approximately 7,000 vehicles, to be the exclusive supply of the domestic market.

Sales of the vehicle, ranging in price from NT$1,069,000 (US$ 36,200) to NT$1,399,000, began on 16th February.

Marking the development, Kuozui President Haruaki Hoshino said: "We are very proud to begin production of the state-of-the-art Camry Hybrid at our Kuanying Plant. With environmental and energy-conservation consciousness in Taiwan rising every year, we hope to supply the Taiwanese market with as many hybrids as possible."

TMC considers addressing environmental issues to be one of its most important management tasks and is actively working to promote hybrids and other environment-friendly vehicles. At the end of 2011, global cumulative sales of TMC-produced hybrid vehicles reached approximately 3.6 million units.