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New Citroen C4 launched in China
China Car Times, 24 Mar '11
Citroen are quite a pioneer in China with their relatively early arrival into the Chinese market, they quickly found a common ground with the Chinese consumer with the Citroen ZX but quickly fell out of flavour when Citroen ignored the market in favour of Europe. Of course in a post 2008 world it is China rather than Europe that is getting Citroen's attention right now. Citroen have finally re-arranged their China offerings to be something a little more substantial than the ZX and have now the Citroen C5 on the market as well as the popular C4 and C4 sedan. To further the C4's sales, Citroen are planning to release the 2010 European version in China later 2011- of course we already have pictures of it out testing. The Chinese media are getting quite excited by the prospect of the Chinese built C4 being home to the 1.6T engine that is offered in the C4 VTS which is currently imported into China (at a high premium) but with other rivals such as Chevrolet and Nissan introducing or already offering small displacement turbo engines, it could be that Citroen will have to show their turbo cards as well.
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