Foxtron has launched the Bria online configurator, allowing customers in Taiwan to secure an order with a deposit of NTD 10,000 (US$ 310).

Indications suggest that Foxtron's next model may already be under development.

Hon Hai Advanced announced the official debut of the Bria during an online brand launch event held on 25th December. The model will be offered in three trim levels - Elegant, Emerge, and Pioneer - with limited-time introductory prices of NTD 899,000, NTD 1,049,000, and NTD 1,149,000, respectively.

The Bria is scheduled to make its public debut at the 2026 Taipei Auto Show. Foxtron also introduced its online customisation platform, detailing optional features including two-tone exterior finishes, white interiors, and various accessories.

For exterior colours, the entry-level Elegant trim is available in three solid finishes: Obsidian Black, Polar White, and Titanium Silver. The mid-range Emerge trim adds Fiery Red, Sage Green, and Azure Blue, along with four two-tone options - three with a black roof (NTD 10,000 surcharge) and one with a white roof (NTD 15,000 surcharge).

The flagship Pioneer trim provides fewer colour options than the Emerge but includes all four two-tone exterior combinations at no additional cost. The Emerge trim comes standard with 18-inch alloy wheels, with the option to upgrade to the 20-inch two-tone aerodynamic alloy wheels used on the Pioneer for an additional NTD 15,000.

All Bria variants feature a black interior as standard. For NTD 15,000, buyers of the Emerge and Pioneer trims can select a white interior with a built-in fragrance system offering three scents: Sweet and Serene, Whispering Fragrance, and Relaxation Time. The fragrance system can also be purchased separately for NTD 3,000.

Foxtron is offering limited-time purchase incentives. The Elegant trim receives a front trunk upgrade, while Emerge and Pioneer models include a V2L external power adapter, valued at NTD 4,500.

Additional options include a portable or wall-mounted charger priced at NTD 10,490 and front-seat wireless charging pads for NTD 2,500. Purchasing these options as a bundle does not automatically result in a discounted price.

Reservations can be made through Foxtron's official website with a NTD 10,000 deposit. A seven-day contract review period applies, during which the deposit is fully refundable if the order is cancelled. After this period, the deposit becomes non-refundable.