Hero MotoCorp has expanded its presence in the electric two-wheeler market in India after following a measured expansion strategy over the past few years rather than an aggressive approach adopted by some of its traditional competitors.

The company became one of the two fastest-growing brands and entered the top five players list in the financial year 2026.

Sri City EV plant capacity set to double by 2027

As Hero MotoCorp increases its volumes and market share, the company is preparing for its next phase of expansion. Media sources said that Hero MotoCorp is planning to double its manufacturing capacity for electric two-wheelers at its Sri City (Chittoor, Andhra Pradesh) plant, alongside plans for multiple new electric two-wheeler models under the Vida brand.

FY27 production target pegged at 280,000 electric two-wheelers

The New Delhi-based automaker plans to increase its electric vehicle capacity at the Sri City plant to 660,000 units from 330,000 units by 2027. According to sources, the company is targeting production of 280,000 electric two-wheeler units in the financial year 2027, compared with 148,000 units produced in the financial year 2026. EVs are one of the five future growth pillars of Hero MotoCorp.

Registrations triple, market share crosses 10% in FY26

Hero MotoCorp expanded its presence in the electric two-wheeler market over the past year. Registrations increased to around 144,000 units in the financial year, taking market share to 10.3% from 4.2%. This placed the company among the top five electric two-wheeler manufacturers in India, indicating a shift in its EV strategy after an initially slower start.

Broader product portfolio to drive next phase of volume growth

This expansion is aligned with a broader product strategy. The company is preparing a wider range of electric products to expand coverage across segments, with a focus on increasing volumes. Hero's EV portfolio has been developed around its Vida line-up. The Vida V1 range, positioned in the premium electric scooter segment, has established an initial presence in urban markets. Features such as removable batteries and an expanding charging network have supported market entry.

Affordable VX2 and BaaS model mark Hero's mass-market pivot

Volumes have remained lower compared to larger market participants, leading to a shift towards more affordable products. Earlier last year, Hero MotoCorp introduced its second electric scooter model, the VX2, with removable batteries and a Battery-as-a-Service (BaaS) model to reduce the initial purchase cost. The starting price is Rs. 44,990 (US$ 475) under the BaaS subscription model. Without the BaaS plan, the VX2 Go is priced at Rs. 77,590 and the VX2 Plus at Rs. 98,970.

Sub-Rs. 100,000 fixed-battery Vida scooter due in August

The company plans to introduce a new Vida scooter based on a fixed-battery platform, expected to launch around August 2026. The model is likely to feature a 3.8 kWh battery pack and be priced below Rs. 100,000, targeting a wider customer base. The launch is expected to contribute to volume growth.

Electric motorcycle expansion planned with two launches in 2027

Hero MotoCorp is preparing to enter the electric motorcycle segment. Two models are planned for 2027, indicating expansion into categories where EV adoption remains limited. Among these, the Lynx electric trial bike is intended for a niche segment, with a relatively low production volume.

Lynx and Ubex to target niche and mainstream motorcycle buyers

The Vida Ubex is being developed as a mainstream product, with multiple battery options and higher expected volumes, indicating a dual approach across niche and mass-market segments.

Electric Splendor development remains a longer-term challenge

Electrification of the Splendor commuter brand is progressing at a slower pace, reflecting challenges associated with adapting a high-volume, price-sensitive model to electric power.

Capacity expansion aligned to Hero's widening EV pipeline

Manufacturing capacity expansion is intended to support upcoming electric products. An email sent to Hero MotoCorp requesting comment on its EV plans did not receive a response.

Hero bets on affordable products and scale amid rising competition

Competition is increasing from established ICE players such as TVS Motor and Bajaj, as well as newer OEMs including Ather Energy. Hero MotoCorp's strategy focuses on a wider product range, affordable models, and gradual capacity expansion to improve its position in the electric two-wheeler market.