Honda Accord continues to be discounted locally
Tinxe.vn, 5 Aug '24
The price of Honda Accord has now decreased from VND 1.329 billion (US$ 52,900) to VND 1.099 billion in Vietnam.
Accord is one of the models that received genuine promotions from Honda Vietnam in August 2024. Accordingly, in this August, the Honda midsized saloon model received a cash discount of VND 220 million.
With genuine promotion, the price of Honda Accord decreased from VND 1.329 billion to VND 1,099 billion. Compared to rival Toyota Camry, this model currently has a cheaper preferential price. However, compared to Mazda6 and Kia K5, the price of Honda Accord is still slightly higher.
Honda's promotion will be applied to customers who sign a car purchase contract and complete the 100% payment procedure from August 5th to August 31st, 2024. In fact, this is the 5th consecutive month Honda has run this program for its D-class saloon. This is also the model with the highest promotion in the mid-size saloon segment in Vietnam.
Although the price is constantly discounted, the Honda Accord has not been able to improve significantly in terms of sales.
In June 2024, this model sold 8 units, up 100% compared to the previous month, but still at the bottom of the segment.
Accumulated in the first 6 months of 2024, Honda Accord also has very modest sales of 48 units. Not only losing to all competitors in the same segment, Accord is also one of the worst-selling models in the whole market in the first half of 2024.