Rolls-Royce motor cars continues to invest in the growing luxury market to bring the brand closer to its customers.

"This new boutique in the heart of the luxury hub, created by our long-standing business partner MGC-ASIA, fits this strategy perfectly. The new boutique concept, located in a shopping mall, is the first of its kind in Asia Pacific and supports the growing luxury market driven by demand for Bespoke vehicles in Thailand," said a company executive.

Irene Nickian, regional director, Asia Pacific, Rolls-Royce Motor Cars, said: "This is an opportunity for our valued customers to have a private space where they can experience the delights and aesthetics of the Rolls-Royce brand, engage with our team and socialise with their loved ones in the largest luxury hub in Thailand. The new identity boutique under the 'Galleria' concept at Siam Paragon shopping mall perfectly enhances both the image and sales of our main showroom on Rama III Road, which is considered the economic centre of Thailand. We invite existing and new customers to experience our special experience at our new boutique."

Kritsada Swamiphakdi, general manager of Rolls-Royce Motor Cars Bangkok, said, "Rolls-Royce Motor Cars announces its entry into the luxury market in Thailand with a new boutique under the 'Galleria' concept in Siam Paragon shopping mall, the largest luxury centre in Thailand. Created by MGC-ASIA, the official importer and distributor of Rolls-Royce cars in Thailand since 2012, this is a great way to promote both the image and sales of our main showroom on Rama III Road, the economic centre of Thailand."

The new boutique offers existing and new customers a private space to experience the delights and aesthetics of the Rolls-Royce brand and to order their favourite Bespoke motor cars from Thailand's leading luxury centre on the 2nd floor of Siam Paragon. The new boutique, under the 'Galleria' concept, will bring the Rolls-Royce brand closer to customers and set a benchmark in presenting Rolls-Royce motor cars to new customers amidst the rapidly growing luxury market.

At the entrance of this new boutique, guests enter through a door designed to resemble the Rolls-Royce grille, inspired by the columns of the Pantheon, with the Spirit of Ecstasy above. Stepping inside, they are greeted by Rolls-Royce motor cars displayed under kinetic lightning, which can be adjusted to follow the roofline of each Rolls-Royce. A relaxing space at the front will feature a range of luxury brands, known as the 'Cabinet of Curiosities', to inspire and encourage creative conversation.

The highlight of this boutique is the 'Atelier', a private room where customers can create their favourite car in a Bespoke style. In the middle of the room is a large wooden table with sloping levels, like an expert artist's work table. In front of it is a large LED screen for use in the process and to view the details after the Bespoke is made.

Meanwhile, the LED circular screens, suspended from the ceiling by cables, can be adjusted to closely inspect the details of the paint or materials. In this room, there is also a sample of the 'Starlight Headliner' meteor roof, where customers can closely experience the intricacy and meticulous craftsmanship.

Spectre, the first electric car in Rolls-Royce's history, is on display to celebrate the opening of the new boutique at Siam Paragon.