Hyundai, Kia expand Nvidia partnership for autonomous driving, SDVs
pulse.mk.co.kr, 18 Mar '26
Hyundai Motor Group is expanding its partnership with Nvidia to develop autonomous driving technology and support its transition to software-defined vehicles (SDVs).
During his keynote at GTC 2026 in California, United States, on 16th March, Jensen Huang, Chief Executive Officer of Nvidia, announced that Hyundai Motor Group has joined Nvidia's robotaxi-ready platform as a new partner, alongside BYD, Nissan, and Geely.
An image of a blue Genesis vehicle was displayed during the announcement.
The robotaxi-ready platform is designed to support Level 4 and higher autonomous driving for fully driverless robotaxis and their commercialisation.
Nvidia is expanding partnerships with global automakers in the autonomous vehicle market. Companies including Mercedes-Benz, Toyota, and GM are already collaborating with Nvidia on autonomous driving technologies.
Through this partnership, Hyundai Motor and Kia plan to implement Nvidia's Level 2+ autonomous driving technologies in select vehicle models. Both companies intend to apply their focus on quality and safety to the development of mass-produced autonomous vehicles.
Motional, Hyundai Motor Group's North American autonomous driving subsidiary, recently began pilot operations of Level 4 driverless robotaxis in Las Vegas. The subsidiary will work with Nvidia on further development of Level 4 robotaxi technology.
Hyundai Motor Group will adopt Nvidia's DRIVE Hyperion platform to develop an integrated system scalable from Level 2 to Level 4 autonomy. Hyperion is a standardised architecture that integrates CPUs, GPUs, sensors, and cameras, enabling Hyundai to design an SDV architecture aligned with its vehicle development processes.
The partnership is also expected to support AI development. Hyundai Motor Group plans to combine its vehicle data with Nvidia's computing platform to establish a cycle of data collection, AI training, vehicle deployment, and data quality improvement.
The group will integrate its data across operations into a single learning pipeline using Nvidia's AI technologies. In the long term, Hyundai Motor Group intends to develop a system in which AI can collect, analyse, and structure real-world driving data to improve autonomous driving capabilities.