India is on the cusp of emerging as the lead production hub of Austrian motorcycle brand KTM with the four motorcycles manufactured at the Chakan plant poised to outsell super-sports and off-road bikes rolling out of the main plant in Mattighofen, Upper Austria.

"For KTM, this will be a record year with sales projected to touch an all-time high of 150,000. Of this, 80,000 to 85,000 bikes will be made in India and sold in the domestic market as well as exported to Europe, US, Latin America and all of Asia, including Japan," KTM India head and Bajaj Auto senior vice-president Amit Nandi said.

Bajaj Auto has 48% stake in KTM.

The biggest export markets for the made-in-India KTM bikes are western and southern Europe comprising Germany, France, Spain and Italy. With EU countries conscious about fuel conservation and its positive impact on the environment, these relatively frugal bikes are becoming extremely popular.

The four bikes manufactured in Chakan - the 200 Duke and 390 Duke in the naked bike category and RC 200 and RC 390 in super-sports bikes-are co-developed by KTM and Bajaj for the global market. "Prior to these bikes, KTM made street motorcycles upwards of 690 cc and 50-500 cc off-roaders," Nandi pointed out.

While Bajaj sold 11,000 KTM bikes in India last fiscal, it may sell twice as many bikes this year, having already clocked sales of 10,000 bikes till August. "We have registered 120% growth in the first five months of this fiscal," he said.

"What has led to the phenomenal growth is that we have broadened our portfolio to introduce bikes that are relevant to the market and priced just perfect and also improved the network to 150 showrooms.

Now that we have four products, we are also marketing them aggressively through events like Orange and Track Days where we are hiring a venue where riders can enjoy the thrill of riding a KTM," said Nandi.

The market for bikes priced above Rs. 80,000 (US$ 1,310) is around 500,000 units per annum in India. Bajaj Pulsar corners nearly 60% sales, leaving others to fight over the remaining pie. Nandi though expects the segment to grow at twice the pace of the remaining two-wheeler industry.

That should propel it past the 100,000 milestone in four-five years.