GAC Aion Hyper rebranded to HYPTEC, to expand its international markets
carnewschina.com, 6 Aug '24
On August 5th, 2024, Hyper, a brand under GAC Aion, officially announced its rebranded new name called "HYPTEC" and introduced a new brand colour called Hao Shi orange, aimed to increase its international market share.
According to the official introduction, HYPTEC consists of "HYP" and "TEC". The former is derived from Hyper and HyperCar, representing extreme, extraordinary, and top-notch; the latter is derived from technology, representing science, technology, and craftsmanship.
GAC Aion launched Hyper in September 2022 to increase its share in the high-end new energy vehicle market. Currently, the Hyper brand sells the following models:
- Hyper SSR: CNY 1.286 million to 1.686 million (US$ 180,000 - 236,000)
- Hyper GT: CNY 203,900 - 259,900
- Hyper HT: CNY 213,900 - 329,900
Gu Huinan, general manager of GAC Aion, revealed that the brand is actively investigating markets in Europe, South America, Africa, the Middle East, and East Asia, and hopes to establish corresponding bases in these regions in the next two to three years.
Furthermore, in the second half of 2024, GAC Aion and Hyper planned to launch four new models, which included the Hyper GT global model that was launched in early June, with a price range of 203,900 - CNY 259,900, as well as a new large six-seater SUV called the Hyper AH8, which is scheduled to be launched in September and is currently in the testing phase.