Geely Auto to introduce Zeekr brand, plans local assembly
Otomotif Katadata, 5 Feb '26
Geely Auto Indonesia plans to expand its portfolio by introducing several brands under the Geely Holding Group.
At the Indonesia International Motor Show (IIMS) 2026, the company confirmed that it will introduce the Zeekr brand.
"Zeekr has not yet been launched; we are only introducing the 009 and X models," said Constantinus Herlijoso, Sales and Channel Director of Geely Auto Indonesia, at the time.
By 2024, the Zeekr brand had entered the Indonesian market. The Chinese electric vehicle brand was acquired by Premium Auto Prima and made its debut at the GJAW 2024 event.
At that time, Zeekr electric vehicles were marketed with an estimated price range of IDR 1.1 billion to IDR 2.7 billion (US$ 66,000-162,000).
The Zeekr models to be introduced by Geely Auto Indonesia are expected to be priced lower than the previously marketed units.
"We plan to assemble Zeekr vehicles locally. This is expected to eliminate approximately 50% of import costs from China," Herlijoso explained.
He further stated that Geely is currently assessing which costs can be reduced to determine the future selling price of Zeekr vehicles.
Following the approach adopted for Geely's previous products, two Zeekr models are expected to enter the Indonesian market and will be assembled at the facilities of Handal Indonesia Motor (HIM).
Overview of the Zeekr brand
The Zeekr X is a compact electric SUV. The model is built on the SEA (Sustainable Experience Architecture) platform and is offered with two drivetrain options: rear-wheel drive (RWD) and all-wheel drive (AWD). The AWD variant is claimed to produce 428 PS, with peak torque of 543 Nm.
The Zeekr X is equipped with a 66 kWh lithium-ion battery and supports DC fast charging of up to 150 kW. Listed features include a mini freezer, pet mode, a light show function, and a smart B-pillar. The Zeekr 009 is an electric MPV available in six- and seven-seat configurations.
It is equipped with a battery pack ranging from 116 kWh to 140 kWh and is claimed to offer a driving range of 686 km to 850 km based on the CLTC test cycle.
Powered by dual electric motors, the Zeekr 009 is reported to produce 612 PS.
Listed features include air suspension, a 30-speaker Yamaha audio system, and business-class seating.
