"Polestar, the electric performance car brand backed by Geely, launched its first brand experience centre in China recently," according to a press release from the carmaker.

Located at the Xuhong Middle Road in Xuhui District, Shanghai, the Polestar Shanghai experience centre spans approximately 3,000 square metres, offering a multifunctional and innovative space that combines vehicle display, product appreciation, sales, delivery, and after-sales maintenance services.

Visitors to the centre can get an up-close look at models such as the Polestar 3, Polestar 4, and Polestar Synergy, while also enjoying exclusive maintenance services.

Polestar Shanghai experience centre serves as a new showcase for the brand's appeal and product strengths to Chinese consumers, marking a significant step in Polestar's deepening commitment to the Chinese market.

To advance its localisation efforts, Polestar joined forces with Dream Smart Group in 2023 to establish the joint venture Polestar Technology.

This venture leverages Polestar's expertise in design and product performance alongside Dream Smart Group's forward-looking capabilities in software and consumer electronics hardware development. Together, they aim to strengthen Polestar's position in China's competitive new energy vehicle (NEV) market.

Polestar Technology recently held a grand ceremony to celebrate the opening of its new headquarters in the Jiangning Development Zone, Nanjing. The facility houses an integrated centre comprising an R&D centre, an operations centre, a procurement centre, a sales centre, and a delivery centre.

The company is committed to investing in personnel for R&D, sales, and operations here to develop the Polestar OS, an intelligent automotive operating system dedicated to Polestar's cars, along with a suite of smart supporting products. This initiative aims to break down barriers between automotive and related intelligent products, expanding Polestar's high-end product line-up and driving the brand's manufacturing and sales in the Chinese market.

Polestar plans to harness China's industrialisation and intelligent technology advantages to continue developing and launching smarter, more localised models tailored to the Chinese market.

The Polestar 7 and 8 models are currently in the planning stages and are expected to debut within the next two years, catering to the diverse mobility needs of domestic users.