Suzuki Motorcycle India to double product line-up by 2017
According to a report, Suzuki Motorcycle India is set to launch six new, locally-made scooters and motorcycles, apart from CBU and CKD models, over the next three years.
At present the company's product portfolio is populated by three scooters and three motorcycles in addition to CBU and CKD imports.
Atul Gupta, executive vice-president, sales and marketing, Suzuki Motorcycle India, said, "Now that we have established a presence in every segment, we will increase the depth of portfolio with multiple products in each segment so that the customer has greater choice."
The Suzuki Gixxer 150 is the next product in the queue but details of other future products are not revealed.
In addition to launching new products, the two-wheeler-maker is also focusing on expanding its reach across the country.
Over the next three years, the company is planning to increase its customer touch points from the current 600 to 3,000. Mr. Gupta stated most of the new outlets will be established in semi-urban and rural areas where there is rich demand for motorcycles.
Suzuki looks to sell 750,000 two wheelers in India by 2016-17, up from 400,000 units in 2013-14. In line with this ambition, the company's Gurgaon manufacturing facility will be expanded from the present annual capacity of 540,000 units to one million units.