Yulon forecasts Taiwan car market recovery in 2026
C.8891.com.tw, 26 Feb '26
The automotive sector in Taiwan is undergoing adjustments in response to changes in trade conditions and policy developments.
In this context, Yulon Group held its Lunar New Year opening ceremony and stated that it expects a recovery in the car market in 2026.
The Group also announced that the Qashqai e-Power will be introduced this year and addressed developments concerning zero tariffs on US-built vehicles. The Group presented its assessment of the automotive market and outlined the operational priorities for its business units.
In 2025, Taiwan's car market was affected by uncertainties related to tariffs and commodity tax policies, resulting in a more cautious purchasing approach among consumers. In 2026, as the impact of tariffs and other external factors becomes clearer, the overall market is projected to recover and remain flat or slightly higher than the previous year.
Regarding its automotive business strategy, Yulon stated that the automotive value chain accounts for approximately 70% of the Group's revenue.
Yulon Motor's Sanyi plant will continue upgrades to support the mass production of next-generation models. Through the vertical integration of Foxtron and Luxgen, the Group plans to adjust its electric vehicle deployment in both domestic and international markets.
In terms of new vehicle development and model introductions, Yulon Nissan has launched Nissan's "Re-shaping" plan and will introduce the Qashqai e-Power this year.
The small SUV made its first appearance in Taiwan at the Taipei Motor Show.
It measures 4,425 mm in length, 1,835 mm in width and 1,625 mm in height, with dimensions similar to those of the Toyota Corolla Cross. It is equipped with a third-generation e-Power system compared with the system used in the Nissan X-Trail. Sales are expected to begin as early as the third quarter.
As US-Taiwan trade negotiations progress, Yulon Nissan has responded to the issue of zero tariffs on US-built vehicles. At present, the only US-imported model in its line-up is the Infiniti QX60. Once the policy is officially announced and implemented, the company will negotiate with the manufacturer regarding pricing adjustments.
Concerning future US-specification product planning, Nissan models under consideration include the Nissan Rogue, Nissan Pathfinder, Nissan Frontier, Nissan Murano and Nissan Altima.
Under the Infiniti brand, the Infiniti QX65 is also available. Under zero-tariff conditions, the company will assess the feasibility of introducing these models in coordination with the manufacturer.
China Motor Corporation will continue to focus on in-house development in intelligent and electrified vehicles alongside its multi-brand strategy.
Following the launch of the locally produced Mitsubishi XForce at the end of 2025, another new product is expected to be introduced by the end of this year, likely the locally produced seven-seat Mitsubishi Destinator.
In the commercial vehicle segment, its in-house Zhonghua J Space operates in the light commercial sector.
The ET35 smart electric commercial vehicle, which entered mass production last year, will continue deployment in green logistics, including applications in mobile commerce and recycling.