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Honda releases New MegaPro in Indonesia
bisnisindonesia online, 10 Aug '10
Astra Honda Motor (AHM) on August 9th launched the latest variant of the New MegaPro to strengthen the manufacturer's positioning in the sports motorcycle segment. President Director of Astra Honda Motor Yusuke Hori said the launch of the New MegaPro expected to complete the product line of Honda motorcycles in Indonesia. He said, "We are optimistic that market demand for motorcycle sport in Indonesia will continue to grow in line with the strengthening of consumer purchasing power." New MegaPro experienced a number of changes from previous versions, including the design, engine and frame, including a number of new features such as adjustable monoshock hardness. From the engine side, New MegaPro XRP engines using the new machine (extra responsive engine performance), 150cc, four stroke, SOHC, and five acceleration. Along with New MegaPro, Honda also introduced a new tagline to the public, i.e a "one heart". According to Executive Vice President of AHM Loman, the socialization of a corporate brand image was done to give new spirit to the Honda and consumers.
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